To be a farmer in South Africa takes immense grit and courage; it being one of the least secure ventures to embark on. There are numerous risks, ranging from natural disasters and unfavourable market conditions to crime and political instability. There are risks that can wreak havoc within a few hours or debilitate a farm overnight.
The Agri Relief Foundation (ARF) was established as a non-profit organisation with this in mind.
From points in pockets to a helping hand, with the AgriBonus points system we're giving farmers a monetary reward for supporting our business partners. But, together with Zoetis our first partner on the ARF journey, a fund was created to give back to farmers with focused help for when tragedy strikes.
We knew that by being connected to farmers through our business partners who have boots on the ground on the farms, every day, we have an advantage to know what the immediate needs are on farms across our country – today, not yesterday.
If there's a fire right now in a remote area of the country, one or more of our partners will know about it. If a devastating farm murder took place during the night, our partners who rub shoulders with the community will know of it. This gives us invaluable information to be able to act quickly. To help farmers in those crucial first hours and days before it might be too late to prevent an entire commercial entity having to grind to a halt due to unforeseen and tragic circumstances.